Tuesday, 25 January 2011

collective identity - East is East

 Essay plan - How is the collective identity you have studied represented in contemporary media?


Intro -
Define:  collective identity.

East is East -
In many modern contemporary media products, youths are represented to show a lack of strong family bonds nowadays, in East is East there is a lot of family orientation themes in the multicultural family.

Mise-en-scene - lots of positive notions - Muslim religious decoration and costume emphasises the togetherness of the community and familyness.


Rebellion is a strong theme that represents the youths in East is East.

Plan for essay

How is collective identity you have studied represented in contemporary media? 

Contemporary media: modern/new media.

Collective identity: 'the concept of a collective identity refers to a set of individuals' sense of belonging to the group or collective. for the individual, the identity derived from the collective shapes a part of his or her personal identity. it is possible, at times, that this sense of belonging to a particular group will be so strong that it will trump other aspects of the person's personal identity'